PawMetrics Phase 1 survey · 8-10 minutes

Help shape better testing and win £100.

42 questions across 7 sections. Takes 8-10 minutes to complete. Leave your email at the end and you'll be entered into our prize draw to win a £100 Amazon voucher.

Complete the survey + email = entered to win £100 Amazon voucher

Section A · Breeder profile

A bit about you.

A1. Have you conducted at least one fertility test on a dog in the past two years?

A2. How many litters do you breed per year on average?

A3. Are you a Kennel Club registered breeder?

A4. Do you currently hold a local authority dog breeding licence?

A5. What methods of insemination do you typically use?

Select all that apply.

Section B · Current testing behaviour

How you test today.

B1. On average, how many fertility tests do you have per heat cycle?

B2. Where do you primarily go for fertility testing?

B3. How far do you typically travel for fertility testing?

B4. Approximately how much do you pay per fertility test?

B5. What is your typical total spend on fertility testing per breeding season?

B6. In the past 12 months, have you used fertility testing at least once?

Section C · Access & logistics

When access gets in the way.

C1. Has your dog ever required fertility testing on a weekend or public holiday?

C2. Have you ever been unable to access fertility testing when you needed it?

C4. Have you ever delayed or reduced the number of fertility tests in a cycle due to cost or access issues?

C5. Have you ever had a failed pregnancy or a missed breeding window that you believe was related to the timing of testing?

Section D · Welfare & stress

Your dog's experience.

D1. Does your dog show signs of stress or discomfort during fertility blood testing?

D2. Has concern about stress during testing ever influenced how frequently you test?

D3. Have you ever sought a second opinion or alternative approach because your dog was difficult to blood sample?

D4. How important is it to you that a fertility testing method is non-invasive for your dog?

Section E · Technology receptivity

Looking forwards

E1. How familiar are you with the concept of salivary or urine-based hormone testing?

E1b. How acceptable would non-invasive sample types be to you as an alternative to a blood draw?

Rate each option.

Saliva sample

Urine sample

E2. If a non-invasive home test was available, how likely would you be to use it?

E3. How confident would you need to be in a saliva test result before acting on it?

E4. How would you prefer to receive the result?

E5. How many times per heat cycle would you use a home saliva or urine test, if available?

Section F · Willingness to pay

What feels fair?

Please consider all four prices together - answer in £ per test strip.

F1. At what price per test strip would the saliva- or urine-based home test be so cheap that you would question its quality?

£per strip

F2. At what price per test strip would it represent good value for money?

£per strip

F3. At what price per test strip would it be getting expensive, but you would still consider buying it?

£per strip

F4. At what price per test strip would it be too expensive, regardless of quality?

£per strip

F5. Which payment model would you prefer?

F6. What would be most likely to make you switch from your current testing provider to a home saliva or urine test?

Select all that apply.

Section G · Regulatory & awareness

Rules and reality.

G1. Are you aware that taking a blood sample for fertility testing is classified as veterinary surgery under UK law?

G2. Have you ever had fertility testing performed by a non-veterinary canine breeding services provider?

G4. How confident are you that the fertility test results you receive are accurate enough to make breeding decisions?

G5. Would you be interested in being contacted for a 30-minute video interview to discuss your experience in more depth?

G6. (Optional) Is there anything else you would like to share about your experience of fertility testing?

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